Advertising, PR, social media and word of mouth, packaging—each of these pieces of a communications program influence the way people react to, think of, and feel about your brand. Effective campaigns often aim to reinforce positive messages, foster rewarding interactions with the brand, or reposition brands for changing consumer needs, cultural attitudes and economic realities.

SperlingQual has extensive experience working with brands and their communications agencies to develop successful campaigns. We work with your consumers to understand how different messages or benefits play off each other to tell a great story people can relate to, about your brand.

Our approaches to developing the strategies and tactics for successful communications include:

  • Creative development
  • Packaging development
  • Brand and target exploratories
SperlingQual works to understand how messages break through with people—which ring true, which spark curiosity, which surprise them...and which need further development.